Shopping with Alice is different but well-designed

Alice’s approach of allowing users to predefine commonly-used household items is very smart. The folks behind the site rightly figured that most people only order one kind of foil, soap or shampoo, so breaking things down into categories and allowing users to set a default brand really is a great timesaver.

It’s important to keep this in mind, however, when you’re starting to use Alice for the first time since it differs so much from the normal approach to online shopping.

Experience Alice.com for yourself. Shop at Alice.com now and save $10 off the first $50 you spend, plus enjoy free shipping.