
Alice.com is rolling out a new look.
The site’s design is being simplified and now includes four easy-to-find tabs across the top as well as small icons representing the different “rooms” Alice offers products for.
The homepage also features a new flyout login form and most of the subtle background patterns featured throughout the site are gone, replaced with solid colors.
What didn’t change, however, is the easy access to your stored products as well as the handy flyout product views that superimpose the product shot over the page you’re viewing, negating the need for a page reload.
From a visual standpoint, Alice seems to be moving more toward a look that’s dominated by the blues seen on its easily-recognizable boxes.
Overall, this new look does a great job of making navigation a bit easier as well as getting rid of some of the unnecessary clutter.